What Do Cheap Wine and Politics Have in Common?
Posted By Kimberly Houston on March 6, 2010

Would you vote for this wine?
I went to a political meet-and-greet last night where there was the obligatory wine and cheese spread. Now, I’ve been to many, many, many of these events in my previous incarnation as a hawker of political candidates/party operative/campaign manager, etc., and I know the drill: there isn’t much money to spend on food and drink for these events, and in any case, in a campaign you spend money on things that get votes, not refreshments for your meet-and-greets. You’ve got to refresh as many guests as you can, as cheaply as you can, hence the cheese and cracker trays from Costco and the large bottles of Yellow Tail Merlot.
Since this was a political event, it got me to thinking . . . .
Yellow Tail is the political equivalent of the well-financed incumbent in a race: tons of name recognition and a big war chest, which means lots of $$$ to spend to get the message out. Which is why people know it, and buy it. It’s everywhere, the label is ever-recognizable, memorable, and animal-cutesy. It’s easy to digest the brand, and people respond to that.
Value wines, on the other hand, are the like the grassroots candidates in a race: they don’t have as much money, but work harder than everyone else, practicing retail politics as if their lives depended upon it. Better value wines are more nuanced than Yellowtail, have more to offer in the way of finesse and flavor, and are way more interesting as a result. Like grassroots political candidates, if you could only let more people know about these value wines, they would prefer their taste, and express that with their wallets.
That, friends, is what cheap (well-financed) wine has in common with politics: it can be less than good, and still sell like hotcakes, because there are bags of cash available to spread the message, while the lesser-known and better choices are left out in the cold unknown, unless you’re willing to put in the time to do some research.
But back to our wine selections: I ask you, when there is so much decent value wine out there to be had for not more than the cost of a big ass bottle of Yellowtail, why not spend a couple more bucks and get a couple hundred times more flavor and finesse?
Just sayin.’
For example, if you’re going to serve a lower-priced red, why not try Alamos Malbec from Argentina, Banfi Centine from Italy, La Vieille Cotes du Ventoux from France, or a Chateau Ste. Michelle Merlot or Cabernet from Washington State?
Or if it’s white you want, Argiolas Vermentino from Italy, Babich Sauvignon Blanc from New Zealand, or a Chateau Ste. Michelle Pinot Gris, Riesling, or Sémillon from Washington State? (Or just get yourself a mixed case of Chateau Ste. Michelle reds and whites, for maximum versatility and taste.)
So, for any of you out there who are or will be thinking about what inexpensive wine to serve at a large event, political function, etc., don’t default to Yellowtail — do some research on value wines, or get in touch with me — I’ll help you find something inexpensive AND good. : )









I get lots of wine e-newsletters, about half a dozen a week, at least. It’s one of the ways I’m constantly exposed to new trends in the wine world, and other wine-related things I wouldn’t ordinarily know. If you’re trying to learn more about wine, I highly recommend this practice. What you do is, you spend some time checking out online wine purveyors, then sign up for their newsletters. Sure, they’re trying to sell you something, but the amount of information you get in the process is kind of astounding. That’s because many of the newsletters contain a wealth of useful information on a particular wine, or wine region, or wine trend, etc., before you even get to the “we’re trying to sell you some something” part.